Digital writing skills assignment week 1 term 4

Name of the company: UNICEF     

Goal of the company: The promise of equity.
UNICEF works to give a fair chance in life to every child, everywhere, especially the most disadvantaged.

Message of the company: Children worldwide need help and we can provide them help.

What and who is UNICEF?

UNICEF is a leading humanitarian and development agency working globally for the rights of every child. Child rights begin with safe shelter, nutrition, protection from disaster and conflict and traverse the life cycle: pre-natal care for healthy births, clean water and sanitation, health care and education.
UNICEF has spent nearly 70 years working to improve the lives of children and their families. Working with and for children through adolescence and into adulthood requires a global presence whose goal is to produce results and monitor their effects. UNICEF also lobbies and partners with leaders, thinkers and policy makers to help all children realize their rights—especially the most disadvantaged.

Every child counts!



What could be improved?
UNICEF had a lot of trouble in the early years and still nowadays because the donators weren't sure if the money was directly given or used for the children, rights etc. During the years, UNICEF gained the trust of many organizations and also to the public because they provided proof. What proof? Well pictures of the projects and the development, an improving evolution of certain situations and issues, good media was also spread around from donators. People gained more and more trust, but there is still too much doubt among the public about the NGO (non-gourvemental organization) UNICEF.

Paid marketing: UNICEF have a lot magazine articles, posters, video add in television or internet. UNICEF paid marketing plays a lot with emotions. This is the most effective marketing persuasion technique for an organisation like UNICEF.

Owned marketing: http://www.unicef.org/
The website, the official website of UNICEF is easy to follow, there are only positive posts about this company. The company clearly explain who they are, what they are doing, how they are going it and the most important one, why they are doing it. Their website has a lot of pictures, enough information is provided. Their overall website is nicely made and it is also available in many different languages which is really important.

Earned marketing: https://twitter.com/unicef  
UNICEF has a lot of earned marketing. They have a lot of people talking about them in the internet on different social media platforms. For example: Facebook, twitter, my space etc. A lot of information about UNICEF is provided by different people, public.