What is the passion of UNICEF?
UNICEF has a variety of passions, but their biggest passion are the children. More precisely, UNICEF help children in difficulties. What do they do? They fight for the rights of the children. UNICEF believes that every child has a right for a safe shelter, nutrition, protection from disaster, clean water and sanitation, health care and education. It has been now nearly 70 years that UNICEF is working on improving the lives of children and their families. They try to collect money via donators and with that money, UNICEF is giving a second chance to children with disadvantages.
UNICEF is there to help children in need, for gender equality/discrimination, for human rights and to make the world a better place.
UNICEF's influencers
UNICEF is a much known humanitarian charity. UNICEF is using some various influencers in advertising such as the volunteers and the workers of UNICEF.
They don't really need any other influencers, for example like celebrities, because
they are already well known internationally. UNICEF already has a good image in
our society and they are very active on different social media platforms
(Twitter, Facebook, YouTube etc.) Nearly all their posts are the same but just with
different media platforms.
UNICEF is using pictures of the process of some of
their projects as advertising. By using real images of the achievements of
their goals, UNICEF is providing proofs to the public/target
audience and the public can also rely to those volunteers.
UNICEF is playing a lot with emotions in advertising. The emotions there are playing with are pity and compassion. UNICEF is mostly posting a sad, emotional picture of a child with a caption. The caption is mostly a hard fact of the misery in our society nowadays. Therefor we could say that UNICEF's major influencers are the children themselves.
UNICEF is also being promoted a lot by their supporters, "fans". UNICEF is such a trustful organization and they are also fighting for good causes that they don't even really need to have advertising, then the supporters are doing that by themselves by posting comments, sharing posts etc.
Even though UNICEF doesn't any need celebrities or companies as influencer, they still use them. Why? It is more the celebrities and companies who wants to advertise UNICEF because this charity will directly reflect a positive impression of the celebrity or company to the public.
We can therefor deduct that the main influencers of UNICEF are the children themselves, the volunteers/workers of UNICEF and the overall fans and supporters of UNICEF.
Dear Sophie,
ReplyDeleteYour post is well structured and answers and includes everything that was asked for in the criteria. I also like that you inserted hyper-links at the end of your post.