Digital Communication Assignment 4

Nowadays there a lot of different media platforms/digital devices that are specialized in helping organizations in getting to know better and involving more their target audiences. Here are some digital devices UNICEF is using or could use to reach out to a younger crowd and to bring more people to join UNICEF project wise.

First source: Instagram

Instagram is a social media platform which brings people together. The users of this app share pictures, videos, interests and experiences with other Instagram users. They can comment, like and share the content on this social media platform and therefor many organisations are using this platform to evaluate their target audiences. UNICEF is currently using Instagram and by using it they can see who is interested in their organisation, who participated in projects and what they could improve for the future.

Second source: SurveyMonkey

SurveyMonkey is a social media platform that UNICEF could use to get informations, advices and to discover what could possibly attract their target audience even more. This platform is used to create surveys and to get answers really quickly. You can create any types of surveys with this platform from "simple to sophisticated" (source SurveyMonkey)

Third source: UNICEF photography app

UNICEF created their own app where they are showing their progress, success and efforts in the outside world (advance children’s rights to health, development, education and protection). The users of this app can share the posts of UNICEF on other media platforms for example on Facebook, Twitter etc. With this app they can trigger the attention on their projects and it increases the number of participants in their projects. (UNICEF photography app SHORT VIDEO)

Relation to key issue?

The key issue of UNICEF is to reach a younger target audience and to get them more involved in their projects. UNICEF has a big number of projects that they are trying to promote in the goal to get more volunteers. With these digital devices they could find out what the target audience likes, wants and what attracts them. After gathering this information they could create a various number of efficient posts that would make the target audience join their projects even more. These devices also provide with UNICEF great feedback for the future.